Guide · Decisions before design
No enquiries: does your website really need a redesign?
No emails is a symptom, not a diagnosis. Distinguish three situations: nobody arrives, the wrong audience arrives, or interested visitors cannot find a reason or a way to contact you.
1. Check the contact journey
Open a service page on your phone and find the contact option. Does the form explain what is needed? Are errors understandable? Is submission confirmed? An agreed test must check the enquiry is received, not just that the button changes colour.
An email-link click does not prove a message was sent. Keep clicks, accepted submissions and received enquiries separate.
2. Understand who arrives and how
If aggregate data is available, compare landing pages, relevant searches and received enquiries for the same period. Traffic from unrelated topics may have little commercial relevance.
If relevant visits are scarce, changing the visual design will not solve acquisition alone. You need pages addressing real needs and ways to introduce them to people.
3. Ask someone unfamiliar with your business
Ask them to explain the service, intended customer, evidence they saw and their next step. Avoid prompting answers. Uncertainty often reveals missing content.
- Is the service named in customer language?
- Is the work shown relevant to this kind of business?
- Do prices or quote criteria help assess fit?
- Is the next step after the first message clear?
4. Choose a useful change
Fix contact if the journey is broken. Revise pages if the offer is unclear. Consider rebuilding if the foundation prevents these changes or future management.
Write acceptance criteria before requesting quotes: pages to preserve, content to update, required functions and handover checks. This is more useful than collecting attractive websites to imitate.
Manuel Pammer · ManuDesign
Give people a clear reason to contact you.
Tell me about your business, your current website and your priority. The brief helps us define a useful, proportionate project.